Multiple Choice
Match characteristics of each group with the VALS category :
-Educated, conservative, and practical consumers who value knowledge and responsibility, they look for durability, functionality, and value.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors
Correct Answer:

Verified
Correct Answer:
Verified
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