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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 6: Marketing Segmentation
  5. Question
    Multiattribute Segmentation Is Defined as the Process of Segmenting the Market
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Multiattribute Segmentation Is Defined as the Process of Segmenting the Market

Question 147

Question 147

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Multiattribute segmentation is defined as the process of segmenting the market by using multiple variables.

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