True/False
According to the VALS2 psychographic classification, achievers are educated, conservative, practical consumers who value knowledge and responsibility. They look for durability, functional, and value in products.
Correct Answer:
Verified
Correct Answer:
Verified
Q61: According to the VALS2 psychographic classification, achievers
Q62: In the consumer decision-making process, marketers would
Q63: Brands are often positioned to appeal to
Q64: Cues in the environment, such as products
Q65: Misty had always wanted to go mountain
Q67: Michael wants to purchase a black suit
Q68: Ray watched the ad on television about
Q69: According to Maslow's Hierarchy of Needs Model,
Q70: Selective retention involves<br>A) remembering only information about
Q71: Instrumental values are related to goals while