Question 1

According to the VALS2 psychographic classification, achievers are goal-oriented, conservative, practical consumers committed to their career and family. They favor established, prestigious products that demonstrate success to peers.

Accepted Answer

A) True 
 B)False

Question 2

In the consumer decision-making process, marketers would have more control during a consumer's internal information search than they would during a consumer's external information search.

Accepted Answer

A) True 
 B)False

Question 3

Brands are often positioned to appeal to customers with a particular type of personality.

Accepted Answer

A) True 
 B)False

Question 4

Cues in the environment, such as products and advertisements, that create individual responses is the definition of

Accepted Answer

A)  learning 
B)  beliefs 
C)  stimuli 
D)  attitude

Question 5

Misty had always wanted to go mountain climbing. She wanted the feel of standing on top of the mountain and the feeling she had done it. She hired an experienced climber to go with her and her friend. According to Maslow's Hierarchy of Needs Model this purchase is motivated by

Accepted Answer

A)  esteem needs 
B)  love, belonging, and social needs 
C)  safety needs 
D)  self-actualization needs

Question 6

According to the VALS2 psychographic classification, achievers are educated, conservative, practical consumers who value knowledge and responsibility. They look for durability, functional, and value in products.

Accepted Answer

A) True 
 B)False

Question 7

Michael wants to purchase a black suit because he feels it would associate him with the firm's top management, which he would like to be a part of someday. This is an example of a(n) _____ group.

Accepted Answer

A)  associative 
B)  dissociative 
C)  aspirational

Question 8

Ray watched the ad on television about the gas mileage of a particular brand of automobile. He does not believe it will get the gas mileage that is claimed and therefore, quickly dismissed the ad as unreliable. This is an example of

Accepted Answer

A)  selective exposure 
B)  selective distortion 
C)  selective retention 
D)  selective perception

Question 9

According to Maslow's Hierarchy of Needs Model, the most basic needs are

Accepted Answer

A)  physiological needs 
B)  love, social, or belongingness needs 
C)  safety needs 
D)  self-esteem needs

Question 10

Selective retention involves

Accepted Answer

A)  remembering only information about a good or service that supports personal knowledge or beliefs 
B)  the process whereby consumers collect, organize, and interpret information from the around them to create a meaningful image of reality 
C)  the process of adapting information to fit consumers' own existing knowledge 
D)  stimuli that consumers choose to pay attention to

Question 11

Instrumental values are related to goals while terminal values are concerned with the process whereby one can attain goals.

Accepted Answer

A) True 
 B)False

Question 12

The stimuli that consumers choose to pay attention to is selective retention.

Accepted Answer

A) True 
 B)False

Question 13

What is an associative reference group?

Accepted Answer

The answer of What is an associative reference group?...

Question 14

The second stage in the consumer decision-making process is

Accepted Answer

A)  alternative evaluation 
B)  information search 
C)  problem recognition 
D)  purchase

Question 15

psychographics incorporate both _____ dimensions.

Accepted Answer

A)  lifestyle and personality 
B)  knowledge and belief 
C)  attitude and belief 
D)  attitude and personality

Question 16

Members of the ____________________ social class have college degrees, although not necessarily from the best colleges, and earned their money primarily through businesses.

Accepted Answer

The answer of Members of the ____________________ social class have...

Question 17

After reading about various brands on the Internet, David has decided to purchase a Stihl chain saw. At this point, David is in the _____ stage of the consumer decision-making process.

Accepted Answer

A)  alternative evaluation 
B)  information search 
C)  purchase 
D)  problem recognition

Question 18

_____ reference groups are groups that an individual desires to join in the future and would like to emulate.

Accepted Answer

A)  Associative 
B)  Aspirational 
C)  Dissociative 
D)  Emulation

Question 19

Match each definition with the appropriate term :
-They are young, enthusiastic, and impulsive consumers who seek variety and excitement, and spend substantially on fashion, entertainment, and socializing.

Accepted Answer

A)  Innovators 
B)  Thinkers 
C)  Achievers 
D)  Experiencers 
E)  Believers
F) Strivers
G) Makers
H) Survivors

Question 20

Attitude is the association between a product and attributes of that product.

Accepted Answer

A) True 
 B)False

Exam 4: Consumer Behavior

According to the VALS2 psychographic classification, achievers are goal-oriented, conservative, practical consumers committed to their career and family. They favor established, prestigious products that demonstrate success to peers.

In the consumer decision-making process, marketers would have more control during a consumer's internal information search than they would during a consumer's external information search.

Brands are often positioned to appeal to customers with a particular type of personality.

Cues in the environment, such as products and advertisements, that create individual responses is the definition of

Misty had always wanted to go mountain climbing. She wanted the feel of standing on top of the mountain and the feeling she had done it. She hired an experienced climber to go with her and her friend. According to Maslow's Hierarchy of Needs Model this purchase is motivated by

According to the VALS2 psychographic classification, achievers are educated, conservative, practical consumers who value knowledge and responsibility. They look for durability, functional, and value in products.

Michael wants to purchase a black suit because he feels it would associate him with the firm's top management, which he would like to be a part of someday. This is an example of a(n) _____ group.

Ray watched the ad on television about the gas mileage of a particular brand of automobile. He does not believe it will get the gas mileage that is claimed and therefore, quickly dismissed the ad as unreliable. This is an example of

According to Maslow's Hierarchy of Needs Model, the most basic needs are

Selective retention involves

Instrumental values are related to goals while terminal values are concerned with the process whereby one can attain goals.

The stimuli that consumers choose to pay attention to is selective retention.

What is an associative reference group?

The second stage in the consumer decision-making process is

psychographics incorporate both _____ dimensions.

Members of the ____________________ social class have college degrees, although not necessarily from the best colleges, and earned their money primarily through businesses.

After reading about various brands on the Internet, David has decided to purchase a Stihl chain saw. At this point, David is in the _____ stage of the consumer decision-making process.

_____ reference groups are groups that an individual desires to join in the future and would like to emulate.

Match each definition with the appropriate term : -They are young, enthusiastic, and impulsive consumers who seek variety and excitement, and spend substantially on fashion, entertainment, and socializing.

Attitude is the association between a product and attributes of that product.