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    Essentials of Marketing
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    Exam 4: Consumer Behavior
  5. Question
    Michael Wants to Purchase an LSU Shirt and Hat Since
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Michael Wants to Purchase an LSU Shirt and Hat Since

Question 4

Question 4

Multiple Choice

Michael wants to purchase an LSU shirt and hat since he is now attending Louisiana State University (LSU) . This is an example of a(n) _____ group.


A) associative
B) dissociative
C) aspirational

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