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    Essentials of Marketing
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    Exam 4: Consumer Behavior
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    For a New Immigrant Arriving in the United States, Acculturation
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For a New Immigrant Arriving in the United States, Acculturation

Question 6

Question 6

True/False

For a new immigrant arriving in the United States, acculturation is the process of learning a new culture while assimilation is the process of adapting to and fully integrating into the new culture.

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