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Kim Is a Young, Enthusiastic,and Impulsive Consumer Who Seeks Variety

Question 175

Multiple Choice

Kim is a young, enthusiastic,and impulsive consumer who seeks variety and excitement, and spends substantially on fashion, entertainment, and socializing. According to the VALS2 psychographic classification, Kim would be a(n)


A) innovator
B) thinker
C) experiencer
D) believer

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