Question 1

Murray is an educated, conservative, practical consumer who values knowledge and responsibility. He looks for durability, functionality, and value in products. According to the VALS2 psychographic classification, Murray would be a(n)

Accepted Answer

A)  innovator 
B)  thinker 
C)  experiencer 
D)  believer

Question 2

Consumer decision making that involves going carefully through each of the steps of the consumer-decision making process involves

Accepted Answer

A)  routine problem solving 
B)  situational influences 
C)  high-involvement purchases 
D)  limited problem solving

Question 3

If a consumers' evaluation of product performance matches or exceeds their expectations, then consumers are

Accepted Answer

A)  likely to purchase again because they are satisfied with the product 
B)  somewhat satisfied with the product but would switch to another brand without much effort 
C)  dissatisfied and are likely to switch to another brand 
D)  more likely to purchase again than if the performance was greater than the expectations.

Question 4

Identify the elements of the consumer behavior model.

Accepted Answer

The answer of Identify the elements of the consumer behavior...

Question 5

Consumer behavior is most influenced by

Accepted Answer

A)  families 
B)  friends 
C)  marketing communication 
D)  social relationships

Question 6

According to the VALS2 psychographic classification, makers are self-sufficient consumers who have the skill and energy to carry out projects, respect authority, and are unimpressed by material possessions.

Accepted Answer

A) True 
 B)False

Question 7

In terms of social classes in the United States, the _____ makes up 12 percent of the population and earned their money through successful careers founded on professional and graduate degrees.

Accepted Answer

A)  upper upper class 
B)  lower upper class 
C)  upper middle class 
D)  lower middle class

Question 8

Social influences that impact behavior include culture and subculture; social class, role, and status; beliefs and attitudes; and personality and lifestyle.

Accepted Answer

A) True 
 B)False

Question 9

In terms of social classes in the United States, the _____ makes up 35 percent of the population and work at manual jobs that can be acquired with moderate skills and education.

Accepted Answer

A)  upper middle class 
B)  lower middle class 
C)  upper lower class 
D)  lower lower class

Question 10

Consumer decision making that involves less problem solving is used for products that are not especially visible or too expensive. This characterizes

Accepted Answer

A)  routine problem solving 
B)  extensive problem solving 
C)  high-involvement purchases 
D)  limited problem solving

Question 11

Relatively permanent divisions within society that exist in a status hierarchy, with the members of each division sharing similar values, attitudes, interests, and opinions is the definition for ____________________.

Accepted Answer

The answer of Relatively permanent divisions within society that exist...

Question 12

According to the VALS2 psychographic classification, believers are trendy, fun-loving consumers who are concerned about others' opinions and approval. They demonstrate to peers their ability to buy.

Accepted Answer

A) True 
 B)False

Question 13

_____, who account for 4 percent of the U.S. population, are more affluent than Caucasians and other subcultures and value education and quality brands.

Accepted Answer

A)  African-Americans 
B)  Asian-Americans 
C)  Hispanics 
D)  Native Americans

Question 14

What is buyer's regret?

Accepted Answer

The answer of What is buyer's regret?...

Question 15

Kim is a young, enthusiastic,and impulsive consumer who seeks variety and excitement, and spends substantially on fashion, entertainment, and socializing. According to the VALS2 psychographic classification, Kim would be a(n)

Accepted Answer

A)  innovator 
B)  thinker 
C)  experiencer 
D)  believer

Question 16

Lisa is concerned with safety and security; she focuses on meeting needs rather than fulfilling desires, is brand loyal, and purchases discounted products. According to the VALS2 psychographic classification, Lisa would be a(n)

Accepted Answer

A)  believer 
B)  striver 
C)  maker 
D)  survivor

Question 17

Match each definition with the appropriate term :
-They are trendy, fun loving consumers who are concerned about others' opinions and approval. They demonstrate to peers their ability to buy.

Accepted Answer

A)  Innovators 
B)  Thinkers 
C)  Achievers 
D)  Experiencers 
E)  Believers
F) Strivers
G) Makers
H) Survivors

Question 18

According to Maslow's Hierarchy of Needs Model, the third level of human needs is

Accepted Answer

A)  esteem needs 
B)  love, belonging, and social needs 
C)  self-actualization needs 
D)  safety needs

Question 19

Personality consists of an individual's unique psychological characteristics leading to specific response tendencies over time.

Accepted Answer

A) True 
 B)False

Question 20

______________________________ is used for products that are not especially visible nor too expensive and does not require extensive time for each step in the decision-making process.

Accepted Answer

The answer of ______________________________ is used for products that are...

Exam 4: Consumer Behavior

Murray is an educated, conservative, practical consumer who values knowledge and responsibility. He looks for durability, functionality, and value in products. According to the VALS2 psychographic classification, Murray would be a(n)

Consumer decision making that involves going carefully through each of the steps of the consumer-decision making process involves

If a consumers' evaluation of product performance matches or exceeds their expectations, then consumers are

Identify the elements of the consumer behavior model.

Consumer behavior is most influenced by

According to the VALS2 psychographic classification, makers are self-sufficient consumers who have the skill and energy to carry out projects, respect authority, and are unimpressed by material possessions.

In terms of social classes in the United States, the _____ makes up 12 percent of the population and earned their money through successful careers founded on professional and graduate degrees.

Social influences that impact behavior include culture and subculture; social class, role, and status; beliefs and attitudes; and personality and lifestyle.

In terms of social classes in the United States, the _____ makes up 35 percent of the population and work at manual jobs that can be acquired with moderate skills and education.

Consumer decision making that involves less problem solving is used for products that are not especially visible or too expensive. This characterizes

Relatively permanent divisions within society that exist in a status hierarchy, with the members of each division sharing similar values, attitudes, interests, and opinions is the definition for ____________________.

According to the VALS2 psychographic classification, believers are trendy, fun-loving consumers who are concerned about others' opinions and approval. They demonstrate to peers their ability to buy.

_____, who account for 4 percent of the U.S. population, are more affluent than Caucasians and other subcultures and value education and quality brands.

What is buyer's regret?

Kim is a young, enthusiastic,and impulsive consumer who seeks variety and excitement, and spends substantially on fashion, entertainment, and socializing. According to the VALS2 psychographic classification, Kim would be a(n)

Lisa is concerned with safety and security; she focuses on meeting needs rather than fulfilling desires, is brand loyal, and purchases discounted products. According to the VALS2 psychographic classification, Lisa would be a(n)

Match each definition with the appropriate term : -They are trendy, fun loving consumers who are concerned about others' opinions and approval. They demonstrate to peers their ability to buy.

According to Maslow's Hierarchy of Needs Model, the third level of human needs is

Personality consists of an individual's unique psychological characteristics leading to specific response tendencies over time.

______________________________ is used for products that are not especially visible nor too expensive and does not require extensive time for each step in the decision-making process.