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    Essentials of Marketing
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    Exam 4: Consumer Behavior
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    _____ Are Groups That an Individual Belongs To
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_____ Are Groups That an Individual Belongs To

Question 39

Question 39

Multiple Choice

_____ are groups that an individual belongs to.


A) Associative reference groups
B) Aspirational reference groups
C) Dissociative reference groups
D) Motivational reference groups

Correct Answer:

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