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    Essentials of Marketing
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    Exam 4: Consumer Behavior
  5. Question
    _____ Is the Change in Individual Thought Processes or Behavior
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_____ Is the Change in Individual Thought Processes or Behavior

Question 41

Question 41

Multiple Choice

_____ is the change in individual thought processes or behavior attributed to one's experience.


A) selective distortion
B) selective retention
C) selective exposure
D) learning

Correct Answer:

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