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    Essentials of Marketing
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    Exam 4: Consumer Behavior
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    _____ Is the Process of Consumers Adapting the Information They
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_____ Is the Process of Consumers Adapting the Information They

Question 184

Question 184

Multiple Choice

_____ is the process of consumers adapting the information they observe to fit their own existing knowledge or beliefs.


A) selective distortion
B) selective retention
C) selective exposure
D) learning

Correct Answer:

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