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  3. Study Set
    Essentials of Marketing
  4. Exam
    Exam 4: Consumer Behavior
  5. Question
    When Retailers Target Impulsive Consumers, They Are Using _____ as a Positioning
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When Retailers Target Impulsive Consumers, They Are Using _____ as a Positioning

Question 53

Question 53

Multiple Choice

When retailers target impulsive consumers, they are using _____ as a positioning appeal.


A) lifestyle
B) psychographics
C) VALS
D) personality

Correct Answer:

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