Multiple Choice
Match each definition with the appropriate term :
-They are goal-oriented, conservative consumers committed to career and family. They favor established, prestige products that demonstrate success to peers.
A) Innovators
B) Thinkers
C) Achievers
D) Experiencers
E) Believers
F) Strivers
G) Makers
H) Survivors
Correct Answer:
Verified
Correct Answer:
Verified
Q50: Match each definition with the appropriate term
Q51: In evaluating product alternatives, consumers compare the
Q52: Selective distortion is when consumers remember only
Q53: When retailers target impulsive consumers, they are
Q54: The last stage in the consumer decision-making
Q56: Ray was not paying any attention to
Q57: As soon as Erin was promoted to
Q58: _ occurs when consumers engage in habitual
Q59: A comfortable life, an exciting life, a
Q60: An important task for marketers is to