Multiple Choice
The consumer decision process starts when the consumer realizes that he or she has a particular need triggered by
A) the difference between a need and want
B) the difference between the actual state and a desired state
C) an advertisement or marketing communication
D) want, need, or desire
Correct Answer:
Verified
Correct Answer:
Verified
Q77: After reading about various brands on the
Q78: _ reference groups are groups that an
Q79: Match each definition with the appropriate term
Q80: Attitude is the association between a product
Q81: Consumers tend to purchase different brands when
Q83: What are reference groups?
Q84: What is the difference between extensive, limited,
Q85: In the consumer decision-making process, for products
Q86: In most Asian countries, such as Korea,
Q87: The _ social class comprises 30 percent