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    Essentials of Marketing
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    Exam 4: Consumer Behavior
  5. Question
    _____ Reference Groups Are Groups That an Individual Desires to Join
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_____ Reference Groups Are Groups That an Individual Desires to Join

Question 78

Question 78

Multiple Choice

_____ reference groups are groups that an individual desires to join in the future and would like to emulate.


A) Associative
B) Aspirational
C) Dissociative
D) Emulation

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