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    Essentials of Marketing
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    Exam 2: The Environment of Marketing in the Twenty-First Century
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    A Consumer's Background, Values, Attitudes, Interests and Behaviors Would Be
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A Consumer's Background, Values, Attitudes, Interests and Behaviors Would Be

Question 37

Question 37

Multiple Choice

A consumer's background, values, attitudes, interests and behaviors would be part of the


A) socio-demographic and cultural environment
B) economic and natural environment
C) firm's microenvironment
D) competitive environment

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