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    Essentials of Marketing
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    Exam 2: The Environment of Marketing in the Twenty-First Century
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    Beliefs About a Specific Mode of Conduct or Desirable End-State
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Beliefs About a Specific Mode of Conduct or Desirable End-State

Question 36

Question 36

Multiple Choice

Beliefs about a specific mode of conduct or desirable end-state that guides the selection or evaluation of behavior represent


A) culture
B) the elements of culture
C) cultural values
D) norms

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