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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
  5. Question
    The Outcome of a Focus on the Selling Concept Tends
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The Outcome of a Focus on the Selling Concept Tends

Question 82

Question 82

True/False

The outcome of a focus on the selling concept tends to lead to short-term sales while the outcome of a focus on the marketing concept tends to lead to long-term relationships with customers.

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