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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
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    The Overall Price Given the Quality of the Product; Perceived
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The Overall Price Given the Quality of the Product; Perceived

Question 86

Question 86

Multiple Choice

The overall price given the quality of the product; perceived as important in the purchase decision, is the definition of


A) quality
B) demand
C) value
D) satisfaction

Correct Answer:

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