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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
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    Communication in the Form of Advertising, Personal Selling, Sales Promotions
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Communication in the Form of Advertising, Personal Selling, Sales Promotions

Question 29

Question 29

Multiple Choice

Communication in the form of advertising, personal selling, sales promotions, and public relations is the _____ component of the 4 P's.


A) promotion
B) price
C) product
D) place

Correct Answer:

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