The Marketing Concept Assumes That

Multiple Choice

The marketing concept assumes that

A) a company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society's well-being
B) consumers, if left alone, will normally not purchase products a firm is selling
C) consumers prefer products that are of the highest quality and optimal performance
D) a company can compete more effectively if it first researches the needs, wants, and preferences of consumers