For Optimal Performance in the Marketplace, Firms Must Adopt a Marketing

Multiple Choice

For optimal performance in the marketplace, firms must adopt a marketing strategy using the 4 P's to address consumer needs. This requires that a company does all of the following except

A) offer goods and services that best satisfy consumer needs
B) offer a price the consumer perceives is fair in return for the value received
C) make the product available at retailers that are conveniently located close to the consumer
D) use cause-related marketing efforts that are endorsed by the consumer