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    Essentials of Marketing
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    Exam 1: Scope and Concepts of Marketing
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    When a Burger King Offers $1
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When a Burger King Offers $1

Question 58

Question 58

Multiple Choice

When a Burger King offers $1.00 off coupons for their Whopper sandwich in an insert in the Sunday newspaper, Burger King is using the


A) product concept
B) production concept
C) selling concept
D) marketing concept

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