Solved

The Tendency of Marketing Efforts to Focus on Products, Production

Question 112

True/False

The tendency of marketing efforts to focus on products, production, or sales and ignore specific consumer needs or important markets is known as marketing myopia.

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q107: The exchange process is central to marketing.

Q108: Satisfaction is the key to whether consumers

Q109: Marketing is described by management guru Peter

Q110: Convenient locations, attractive products, appropriate pricing, and

Q111: More than 30 million Americans work entirely

Q113: When a pharmaceutical company such as Pfizer

Q114: During the production era, output consisted of

Q115: Medical and dental services are guided primarily

Q116: The objective of marketing is to satisfy

Q117: A dry cleaner would be an example