Multiple Choice
Marketing is described by management guru Peter Drucker as
A) enhancing consumers' well-being and quality of life
B) the most effective engine of economic development, particular in its ability to develop entrepreneurs and managers
C) the process of planning and executing the conception, pricing, promotion, and distribution of goods and services
D) the exchange process whereby goods and services are exchanged for money
Correct Answer:

Verified
Correct Answer:
Verified
Q104: Successful marketers must be able to identify
Q105: Telemarketers who call consumers offering them cheaper
Q106: The customer database is particularly valuable in
Q107: The exchange process is central to marketing.
Q108: Satisfaction is the key to whether consumers
Q110: Convenient locations, attractive products, appropriate pricing, and
Q111: More than 30 million Americans work entirely
Q112: The tendency of marketing efforts to focus
Q113: When a pharmaceutical company such as Pfizer
Q114: During the production era, output consisted of