In the Process of Adopting the Societal Marketing Concept, Many

Multiple Choice

In the process of adopting the societal marketing concept, many companies will

A) partner with nonprofit firms to engage in cause-related marketing
B) utilize the production concept to reduce costs and thereby allow more members of society to purchase its products
C) utilize only domestic suppliers to reduce the dependence on the world economy
D) focus on providing post-purchase service to the buyer