Multiple Choice
How does a company's website relate to its overall brand identity?
A) The website is the digital projection of the look, feel, and theme the company wants to communicate as its brand identity.
B) The website landing page must include all the relevant brand identifiers: name, logo, slogan, etc.
C) It must be clear, consistent, and compelling to match the company's overall IMC messaging.
D) It is typically the first interaction a potential customer has with the company.
Correct Answer:
Verified
Correct Answer:
Verified
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