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    Exam 11: Promoting to Communicate With Customers
  5. Question
    Which Approach to Budgeting Takes a Backward View of Promotion
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Which Approach to Budgeting Takes a Backward View of Promotion

Question 46

Question 46

Multiple Choice

Which approach to budgeting takes a backward view of promotion, assuming sales produce promotion versus promotion producing sales?


A) Objective and task
B) Competitive response
C) Percentage of sales
D) Intuition and instinct

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