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    Applied Marketing
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    Exam 11: Promoting to Communicate With Customers
  5. Question
    Promotion to an Individual Consumer That Includes an Offer, Information
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Promotion to an Individual Consumer That Includes an Offer, Information

Question 43

Question 43

Multiple Choice

Promotion to an individual consumer that includes an offer, information to justify the purchase, and a method for customers to respond is known as


A) personal selling.
B) adaptive selling.
C) direct marketing.
D) communication.

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