Multiple Choice
Promotion to an individual consumer that includes an offer, information to justify the purchase, and a method for customers to respond is known as
A) personal selling.
B) adaptive selling.
C) direct marketing.
D) communication.
Correct Answer:

Verified
Correct Answer:
Verified
Q38: Which of the following statements concerning public
Q39: Which is NOT a personalized tool?<br>A) Business
Q40: A promotional budget set based on the
Q41: Apple's famous 1984 commercial, aired during the
Q42: Effective promotion should include which of the
Q44: In virtually all cases, marketers advertise to
Q45: Which of the following statements concerning press
Q46: Which approach to budgeting takes a backward
Q47: As frequency increases, _ decreases.<br>A) frequency<br>B) reach<br>C)
Q48: What is true of reach and frequency