Multiple Choice
Why should competitive advertising be used carefully?
A) It reminds the target market of the competitor and their offerings.
B) It can backfire if potential customers see the comparisons as unnecessary or unfair.
C) It can result in competitors responding with negative claims about a firm.
D) All of these
Correct Answer:
Verified
Correct Answer:
Verified
Q13: How many promotional budget-setting methods are there?<br>A)
Q14: The most important determinant of a mobile
Q15: Any selling activity that involves direct interaction
Q16: What is a potential negative consequence of
Q17: Which is NOT a group tool?<br>A) Direct
Q19: How can coupons be most effectively utilized
Q20: Which promotional budget-setting method is used after
Q21: Which is a common guideline for creative
Q22: Which form of promotion involves direct, two-way
Q23: What does the promotion mix send to