Multiple Choice
What is a potential negative consequence of salespeople having a boundary spanning job?
A) The job is not routine and can vary markedly from day to day.
B) They may develop divided loyalties between their company and their customers.
C) They must learn many skills and apply them in constantly changing circumstances.
D) The job requires great flexibility, adaptability and innovativeness.
Correct Answer:
Verified
Correct Answer:
Verified
Q11: A paid, nonpersonal communication by a sponsor
Q12: Contest entries, website hits, and social media
Q13: How many promotional budget-setting methods are there?<br>A)
Q14: The most important determinant of a mobile
Q15: Any selling activity that involves direct interaction
Q17: Which is NOT a group tool?<br>A) Direct
Q18: Why should competitive advertising be used carefully?<br>A)
Q19: How can coupons be most effectively utilized
Q20: Which promotional budget-setting method is used after
Q21: Which is a common guideline for creative