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  3. Study Set
    Applied Marketing
  4. Exam
    Exam 11: Promoting to Communicate With Customers
  5. Question
    Why Is It Hard to Link Sales to Advertising
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Why Is It Hard to Link Sales to Advertising

Question 10

Question 10

Multiple Choice

Why is it hard to link sales to advertising?


A) Other factors affect sales
B) Sales are based on assumptions
C) Advertising is expensive and hard to quantify
D) Product orders are turned in

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