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    Business
  3. Study Set
    Applied Marketing
  4. Exam
    Exam 11: Promoting to Communicate With Customers
  5. Question
    A Paid, Nonpersonal Communication by a Sponsor to an Audience
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A Paid, Nonpersonal Communication by a Sponsor to an Audience

Question 11

Question 11

Multiple Choice

A paid, nonpersonal communication by a sponsor to an audience is


A) advertising.
B) institutional advertising.
C) corporate image advertising.
D) product advertising.

Correct Answer:

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