If You Go to a Fancy Steak House and See

Multiple Choice

If you go to a fancy steak house and see a hamburger on the menu for $1.19 or if you go to a fast food restaurant and see a hamburger on the menu for $24.00, you'd think something was not right. Marketers understand you are comparing those posted menu prices to your own

A) learned dining costs.
B) reference price.
C) perceived cost.
D) expected value.