Multiple Choice
When pricing existing products, the marketer must make three basic sets of decisions: the basis for setting the price, if the prices will change very much, and
A) how it relates to other products the company sells.
B) what the competition is doing.
C) how similar products in target retailers are priced.
D) how difficult or easy it will be to promote the price.
Correct Answer:
Verified
Correct Answer:
Verified
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