Ming-Tao Was Trying to Figure Out How Much Revenue He

Multiple Choice

Ming-tao was trying to figure out how much revenue he would have to bring in on a specific product to start earning a profit. He wanted to know the point at which the total sales at a given price level needed to produce zero profits, but cover costs. To determine the this, he needs to know the fixed costs and

A) markup.
B) expected unit sales.
C) contribution margin.
D) unit variable cost.