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  2. Topic
    Business
  3. Study Set
    Applied Marketing
  4. Exam
    Exam 10: Managing Price and Customer Cost Perceptions
  5. Question
    ___________ Is One of the Most Difficult Decisions in the Marketing
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___________ Is One of the Most Difficult Decisions in the Marketing

Question 7

Question 7

Multiple Choice

___________ is one of the most difficult decisions in the marketing mix, since it directly influences customer perceptions of value.


A) Strategy
B) Costs
C) Market characteristics
D) Pricing

Correct Answer:

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