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    Business
  3. Study Set
    Applied Marketing
  4. Exam
    Exam 10: Managing Price and Customer Cost Perceptions
  5. Question
    Price Is a Measure of the Relative Value of an Item
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Price Is a Measure of the Relative Value of an Item

Question 16

Question 16

Multiple Choice

Price is a measure of the relative value of an item for both the customer and the ___________.


A) seller
B) market characteristics
C) costs
D) owner

Correct Answer:

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