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    Applied Marketing
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    Exam 10: Managing Price and Customer Cost Perceptions
  5. Question
    An Expectation About the Price of a Given Product Is
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An Expectation About the Price of a Given Product Is

Question 20

Question 20

Multiple Choice

An expectation about the price of a given product is known as


A) pricing strategy.
B) reference price.
C) quote.
D) market price.

Correct Answer:

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