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    Business
  3. Study Set
    Applied Marketing
  4. Exam
    Exam 10: Managing Price and Customer Cost Perceptions
  5. Question
    All of the Following Are Primary Factors That Influence Prices
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All of the Following Are Primary Factors That Influence Prices

Question 26

Question 26

Multiple Choice

All of the following are primary factors that influence prices, EXCEPT


A) customer perceptions or expectations.
B) company costs.
C) reference price.
D) market characteristics.

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