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    Applied Marketing
  4. Exam
    Exam 10: Managing Price and Customer Cost Perceptions
  5. Question
    Which of the Following Is NOT One of the Four
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Which of the Following Is NOT One of the Four

Question 23

Question 23

Multiple Choice

Which of the following is NOT one of the four primary factors that influence price?


A) Customer perceptions
B) Company costs
C) Analyst expectations
D) Market characteristics

Correct Answer:

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