When You Feel You Just Have to Have a Piece

Multiple Choice

When you feel you just have to have a piece of chewing gum, you know there will be a vending machine or many different kinds of stores where you can get a pack of gum quickly and without much thought. The chewing gum company selected an intensive distribution strategy because

A) they want a consistent brand image of a product anyone can afford.
B) they want to be in as many locations as possible to close out as many competitors as possible.
C) they know margins will be low, and they look for locations that will not be expensive in which to place the product.
D) they recognize this is the industry standard practice, and they see no reason to depart from it.