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    Exam 6: Segmentation, Targeting, and Positioning
  5. Question
    Gnarly Company Makes Shoes Designed for Skateboarding
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Gnarly Company Makes Shoes Designed for Skateboarding

Question 45

Question 45

Multiple Choice

Gnarly Company makes shoes designed for skateboarding. What is the most likely demographic variable Gnarly will segment the market on?


A) Climate
B) Physical location
C) Lifestyle
D) Age

Correct Answer:

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