Assume You Are in the Marketing Area of a Small

Multiple Choice

Assume you are in the marketing area of a small firm selling office equipment to a range of business. You know segmentation would be better than mass marketing, and with limited resources, you want to use demographic segmentation. For consumers you might use family life cycle stage, and the equivalent demographic approach for business segmentation would be

A) number of employees.
B) stages in business partnership cycle.
C) depth of product lines.
D) years in business.