There Are Five Criteria for Effective Marketing Segmentation: 1) Identifiable

Multiple Choice

There are five criteria for effective marketing segmentation: 1) identifiable, 2) measurable, 3) substantial, 4) accessible, and 5) responsive. Which of the following segmentation variables best meets the "measurable" criterion?

A) Members of the segment typically vote democrat.
B) All members of the segment use cellphones.
C) All members of the segment are active on popular social media.
D) The segment represents approximately 200 million people.