Cover Co Is a New Company with Two Employees: the Husband

Multiple Choice

Cover Co. is a new company with two employees: the husband and wife that founded the company. Cover makes trash can covers that help keep outdoor trash cans secure. Which segmentation method would Cover be least likely to use and why?

A) Demographic segmentation because nearly every household utilizes trash cans.
B) Behavioral segmentation because behavioral variables have little effect on the use and need for a trash can cover.
C) Psychographic segmentation because the variables are difficult for marketers to measure
D) Geographic segmentation because the use of trash cans isn't dependent upon geography.