Kim Had Launched Her New Enterprise-A Health Maintenance Service for Pets

Multiple Choice

Kim had launched her new enterprise-a health maintenance service for pets. Working with a marketing consultant, she identified five segments of pet owners who would be thrilled to subscribe to her new service. Her marketing consultant cautioned against tackling all five at once, suggesting that focusing on one would allow her to develop her expertise and

A) capture the next four as soon as possible.
B) concentrate her marketing resources.
C) become a strong niche player.
D) avoid attracting competitors.