Marketers Have Many Choices on How to Segment Markets

Multiple Choice

Marketers have many choices on how to segment markets. What is the main advantage to using the behavioral segmentation approach? Behavioral segmentation

A) relies on external census data as in demographics.
B) accounts for people might be moving in and out of a geographic area.
C) focuses on the lifestyles of customers and potential customers.
D) is based on what customers do, not what they say they would do.