Carly Has Discovered That Getting Customers and Potential Customers to Talk

Multiple Choice

Carly has discovered that getting customers and potential customers to talk with each other about their impression of the new products is invaluable. She tried developing individual responses, but they seemed one-sided and not very interesting. Carly favors which qualitative marketing research technique at this point?

A) Observation
B) Focus groups
C) Ethnography
D) Personal interviews