Earl Was Able to Discover Several Clues to the Customers

Multiple Choice

Earl was able to discover several clues to the customers' purchasing behaviors by using the firm's decision support system. He was talking to the Chief Marketing Officer and described all of the system's useful characteristics EXCEPT which of the following?

A) The information was wide-ranging and had been collected at a detailed level.
B) The system had information that was relevant to the analyses and projections he needed.
C) The system was flexible enough for him to examine the data in several different ways to discover insights.
D) The systems analysts and IT areas were there to help him dig through the data.